Hybrid Services Unveils New Showroom to Showcase Mimaki’s Latest Technology

Hybrid Services, Mimaki’s exclusive UK and Ireland distributor, has opened its newly upgraded showroom. Strategically located in Crewe, Cheshire, the revamped facility provides a space to showcase Mimaki’s extensive range of industrial printing and cutting solutions and is designed to meet the diverse needs of print businesses across a wide array of industries.

The official opening, conducted by Cllr Rod Fletcher, Mayor of Cheshire East Council, marked an important moment in the longstanding partnership between Hybrid Services and Mimaki Engineering, with senior representatives from Mimaki EMEA’s Amsterdam offices, including Mr Takahiro Hiraki, CEO of Mimaki EMEA also playing a key part in the opening ceremony.

With over a quarter of a century of distributing Mimaki’s cutting-edge solutions, Hybrid Services works with an established network of reseller partners to bring Mimaki’s products to market. “The original idea to greatly improve our showroom stemmed from a shared belief, that in an increasingly competitive market, a facility like this is a powerful tool that elevates our sales capabilities, provides a fantastic resource for our reseller partners and offers an industry-leading experience for our customers,” stated Hybrid Services’ Managing Director, Brett Newman.

From viewing Mimaki’s desktop cutting plotters to grand format flatbed printers, visitors to Hybrid’s showroom will have the opportunity to experience Mimaki’s line-up first-hand, along with numerous examples of applications created on the equipment by Hybrid’s showroom team.

“Hybrid can bring its potential customers here to walk them through the process of seeing the possibilities and determining the right machinery for them.” stated Arjen Evertse, General Manager Sales at Mimaki EMEA, “Hybrid’s 27 years of loyalty are very important to Mimaki so we would like to thank them for their support over this time,” he concluded, acknowledging the enduring partnership.

The new space serves as both a showcase of Mimaki’s technological innovation and a hub for education and collaboration. Regular training sessions and workshops will empower reseller partners and end-users, ensuring they fully harness the potential of Mimaki’s technology, with this focus on knowledge-sharing aligning with Hybrid’s commitment to informed decision-making within the industry.

To underline this, Newman stated during the event, “Our constant, focussed and committed relationship with Mimaki Engineering has delivered the products that businesses need, and our team of people brings the knowledge, expertise and understanding of our industry. Our reseller partners add further expert know-how and provide additional complementary solutions and systems to the frame. Bring that all together in this fantastic environment, and it’s a recipe for success.”