Hybrid Services promotes Jefferies to Senior Management Team

Hybrid Services has appointed Duncan Jefferies in the new role of Head of Marketing & Business Development. Since joining the company in 2002, Jefferies has been directly involved with the UK and Ireland Mimaki distributor’s marketing and communications, and his appointment to Hybrid’s senior management team underlines the company’s future plans.
“Duncan and I have worked closely together on every aspect of our marketing during my time at Hybrid,” says Managing Director, Brett Newman. “I foresee a seamless transition into the new role, and in creating the new senior management team, his experience and understanding of the business and wider industry will prove invaluable. Our plans for growth naturally revolve around the effective delivery of core marketing and product strategies, and Duncan’s appointment will ensure this is successfully administered.”
In the new role, Jefferies will lead the company’s sales and marketing functions. “Duncan’s knowledge and longstanding relationship with both Hybrid and Mimaki brands will be a real asset as we push the business forwards,” continues Newman. “With Mimaki’s ever increasing levels of innovation, new technologies for emerging markets such as 3D printing, robotics and factory automation, and a continual drive for new and pioneering products, there’s never been a more important time to focus our efforts on communicating this to the market.” Jefferies takes his position alongside recently appointed Financial Director, John Roberts in the new senior management team installed by Newman following his promotion to Managing Director last autumn.
“It’s a privilege to be a part of the management team at Hybrid,” states Jefferies. “Having been involved with the business for nearly 20 years, I’m as excited as ever about the opportunities that the Mimaki product line-up offers. Add to that, working with an incredible group of people at Hybrid and our reseller partners, and on the back of an extremely challenging year, I’m very much looking forward to the future.”
Established since 1996 as Mimaki’s exclusive distributor for the UK and Ireland, Hybrid celebrates its 25th anniversary during 2021 and is currently enjoying a raft of new technology launches from the Japanese innovator, including three recently announced wide format printers in its new “100 Series” line-up. “As we build the foundations for the next 25 years at Hybrid, and in order to maximise the opportunities afforded by Mimaki’s continued innovation, key appointments such as this remain central to our strategy,” Newman concludes.