Toyota World Makes A Bold Moove
As part of a new marketing campaign, Toyota World in Newport recently commissioned a vehicle wrapped to resemble a cow.
The brand new Toyota Aygo was wrapped by Cardiff based sign specialists, Morgan Signs, using a 10 year conformable super cast vinyl. The already white vehicle was covered in black vinyl spots, cut using their Mimaki CG-FX cutting plotter and given an animated face and tail. The interior was also designed to complement the wrap, with black and white leather seats and matching embroidery of the cow’s face on each of the head-rests.
The Aygo, which has become affectionately known as “Moo”, has been put on display to attract attention and potential buyers. Amanda Binner-Vaughn, Dealer Principal at Toyota World who initiated the idea, plans to have the Moo on display for several months before putting it on the market.
Morgan Signs’ sales and marketing manager, Michael Kitchin says of the job. “We believe that the Moo will be an effective marketing tool which will receive enough attention to support the idea. Amanda plans to create a pig next, potentially followed by an entire farmyard.”
Morgan Signs’ high tech hardware
The Mimaki CG-FX makes up just part of Morgan Signs’ suite of sign making technology, with a matching 1.6m outdoor durable Mimaki JV33 inkjet printer available for their digital work along with a Mimaki CG-60SR desktop cutting plotter that produces smaller format self adhesive vinyl.
Complimenting Morgan Signs on the originality of this particular job, John de la Roche; national sales manager for Mimaki’s exclusive UK distributor, Hybrid Services Ltd remarked, “It’s great to see cut vinyl still being used so creatively. Whilst Morgan Signs has cutting edge digital capabilities available to them with their Mimaki JV33 printer, their choice of process for the Cow Wrap works superbly.”
Further information on Morgan Signs can be found by visiting www.morgan-signs.com or calling 02920 672828.