The Printing House Create Great POS
Crewe based commercial printer, The Printing House, is a classic example of a forward thinking business, meeting challenges head on with innovation and expanding their capabilities in a difficult time for the litho printing industry.
Their investment in a Mimaki print and cut package has opened up opportunities that exploit the broad range of skills their team possesses – one of their sales staff has substantial wide format experience – and the time was right to make the most of that. Bringing wide format print in house has helped their web-to-print site rapidly expand as it allows customers to purchase one offs of A1 posters, retail point of sale and banner stands – the latter of which they supply upwards of 200 units a month at present.
Producing great packaging
Using the JV33 and CG-FX for POS is an interesting solution; The Printing House produce some impressive packaging-type output – leaflet and business card holders, dump bins and counter top drop boxes; the kind of thing one might associate with a flatbed machine printing direct to board and then being creased, folded and put together. With glossy print mounted onto board and manually folded it is visually stunning and proof that the company is capable of thinking outside the box (so to speak), coming up with other profitable ways to use the available technology.
“The Mimaki package has allowed us to bring all our wide format work in house,” says joint managing director; Peter Harrison. “So for products like our banner stands and POS output, the quality is closely controlled, they’re produced with a very fast turnaround and it’s highly cost effective too.”
A bulletproof system!
It’s not just the Mimaki system’s ability to add creativity into his product mix – he’s been impressed with the build quality of the machine, and how productive it’s been so far too, “We’re practically running the Mimaki JV33 twenty four hours a day now. It’s robust, reliable and knowing it’s printing overnight when we’ve all gone home is a great feeling. It’s been bulletproof!”
Looking at innovative ways of using the available technology to complement more everyday output can add extra turnover and keep existing clients eager for new products. The Printing House is an excellent example of how a combination of investing in technology, some forward thinking and well placed confidence in your own team can ensure a profitable future in the printing industry.