The perception that sublimation printing is complicated is an easy one to refute – doing it successfully is really just about tying down processes and variables.
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Direct-to-object printing is flying! New inks and primers have opened up a vast selection of objects that can be printed to and the industry is beginning to explore some highly creative avenues in this sector and ‘stretch its legs’ with interior decor, personalised giftware and marketing collateral. It’s a trend that is set to continue.