Is orange the new black?
The release of orange SS21 solvent ink earlier this year following orange LX101 latex ink in 2014, has been a game changer for wide-format printing and vibrancy is the word of the moment.
The use of orange ink enables a much wider colour gamut, giving punchy and vivid colours for posters and PoS materials, especially in the food retail market where rich, warm red and orange tones are often used.
Orange ink also ensures faithful colour representation and, when used as a process colour, can match 94.8% of the PANTONE colour chart with approximate colours, making it ideal for creating impact with corporate branding, along with improved spot colour reproduction.
Light black, light cyan and light magenta inherently produce smoother gradients and are great for pastel colours, but orange – it’s all about VIBRANT colours!