Five ways the Mimaki UJF-MkII e Series is revolutionising the Personalisation Market
In his latest blog, Hybrid’s Martin Southworth looks at how Mimaki’s flatbed LED UV printers have successfully helped businesses react to increased demand for personalised products.
In today’s fast-paced world, where individuality and uniqueness are celebrated, consumers are no longer satisfied with one-size-fits-all products. From reflecting our personalities and allegiances through custom phone cases, or by creating intricately designed promotional materials that captivate our attention, personalisation has changed the way we perceive and interact with products and brands. A key driver in delivering this are digital printers like the Mimaki UJF-MkII e Series, a sector-defining line of flatbed LED UV printers that has revolutionised the concept of customisation.
As consumers seek out products that resonate with their individuality, preferences, and lifestyle, we’ve seen a surge in demand for personalised items, ranging from custom apparel and home decor to promotional materials and speciality products. This is where the Mimaki UJF-MkII e Series steps in, offering print companies the tools they need to meet these evolving demands.
1: It offers endless possibilities for personalisation: The Mimaki UJF-MkII e Series empowers print companies to create highly bespoke products by enabling them to print detailed designs, vibrant colours, and photographic images on a wide range of materials and items. This results in businesses being able to produce a huge range of products with unmatched precision and quality.
2: It’s fast and efficient: The Mimaki UJF-MkII e Series boasts impressive printing speeds without compromising on quality, dispelling the concept of long lead times being the standard for personalised products. This results in bulk orders being handled as effectively as one-offs, maintaining swift turnaround times and driving repeat business.
3: It’s versatile: One of the most noteworthy features of the Mimaki UJF-MkII e Series is its ability to print onto an extensive variety of materials, including wood, plastic, metal, glass, acrylic, leather, and more. This versatility opens up a world of possibilities for creative designs and unique applications that cater to a diverse customer base, encompassing personalised gifts, branded items and unique home décor.
4: It uses innovative LED UV technology: The LED UV printing technology pioneered by the Mimaki UJF-MkII e Series offers multiple advantages, including significantly reduced energy consumption and the ability to print onto heat-sensitive substrates. Opening up the potential products that can be imprinted ensures a strong portfolio of opportunities, responding to more enquiries and inspiring customers with new ideas.
5: It enables print companies to be reactive to market trends: As consumer markets evolve, the Mimaki UJF-MkII e Series provides the flexibility for print companies to adapt quickly. Whether it’s capitalising on a sudden surge in demand for specific products, or keeping up with seasonal trends, the Mimaki printers offer unbeatable agility to meet evolving customer preferences.
The rise in demand for personalisation has transformed the way consumers perceive and engage with the products they purchase. Print companies that embrace this trend and leverage cutting-edge technologies like the Mimaki UJF-MkII e Series are not only meeting market demands but also setting themselves apart as innovative and customer-centric businesses.
Employing this technology enables companies to diversify their product offerings, deliver unique solutions, and truly capture the essence of personalisation in a rapidly evolving market. For more details on Mimaki’s range of direct-to-object printers, please get in touch with the team at Hybrid and we’ll be happy to help you investigate the opportunities available.