Excel Promotions, based in Waterford City, Ireland is a long standing advertising and promotional products company founded by Paul Kelly in 1999. The company offers an extensive collection of products and services for the promotional & advertising industries and its recent investment in a direct to substrate Mimaki UJF-3042HG LED UV flatbed printer has delivered the capability to offer short runs of high quality, full colour prints onto the majority of its products.
"Throughout our time in business we have established strong working relationships with our customers and have constantly invested in the latest technology,” confirmed Kelly. “As we print onto such a varied range of materials for our clients, we wanted to be able to expand our range and be able to turn work around for our clients quickly. After looking at the Mimaki we knew this machine would do just that for us."
The Mimaki UJF-3042HG is an A3 sized, cold cure, UV LED printer which has a choice of hard or flexible inks that can incorporate white, primer and varnish depending on the need and application. Excel Promotions’ products include corporate gifts, embroidered work & leisurewear, trophies and awards, sports products, pens, key rings and collectibles – the vast majority of which can be imprinted using the Mimaki to add personalisation, branding and customised content.
The company invested in the new hardware through Reprocentre Group – an authorised Mimaki reseller and Reprocentre’s sales executive, Bernard Hoey explains the attraction of the printer. “Looking at how well the Mimaki UJF fits into Excel Promotions’ workflow, it’s easy to see why it’s one of the world’s best selling UV printers."
Speaking for Mimaki's exclusive Irish and UK distributor, Hybrid Services, Dave Rainsford (General Manager - Ireland), is pleased to see how well the new printer is working for Excel. "We worked closely with Paul and the Reprocentre to ensure he got the correct machine to help drive his business forward and add imprinted value to its product range. I'm delighted to see the work he is producing on it today"