Wow factor for out of the box packaging redefined at Cosmopack

Packaging production has been given its very own makeover by Mimaki and the results, along with the market’s latest looks, will be revealed at Cosmopack, part of the 48th Cosmoprof, being staged on March 20-23 in Bologna, Italy. Mimaki will be located in Hall 20, stand C9-D8 at the show.

Solutions on display will address the need to create stunning cosmetics packaging that stand out on the shelf, while at the same time taking cost out of the manufacturing and distribution supply chain by enabling affordable shorter runs, more customized packaging and faster time to market. Unique to these solutions is the ability to print imagery and labelling directly onto cylindrical objects as well as creating beautiful folding cartons ready for the final folding/gluing/packing process.

Mimaki; the global industry leader and manufacturer of wide-format inkjet printers and cutting plotters will highlight how efficient, high quality creasing and cutting on packaging board is made possible with Europe’s first showing of the new Mimaki CFL-605RT compact flatbed cutter. This solution delivers cost-effective designs, smoothly and quickly, for even the shortest runs. Furthermore, this outstanding flatbed cutter facilitates a free-flowing design process that promotes creative results and a fast route to market with immediate finishing of packaging and packaging prototypes using multiple functions in an all-in-one approach to the needs of agencies, designers, brand owners and converters.

Flexible solution for the volatile fashion cycle

“Packaging design has never been so flexible,” states Mike Horsten, General Manager Marketing EMEA at Mimaki Europe. “Creativity is no longer restrained by long cycles of design, approval, implementation and production. Shorter runs, versioning and promotions can now be supported by highly flexible manufacturing technologies that aid a significantly faster route to market. Highly responsive production techniques also eliminate storage requirements and support more imaginative design implementation on an increasingly wider array of substrates. Mimaki’s portfolio has not only been designed to transform the final product, but also to help create a more attractive end-to-end supply chain that saves both time and costs.”

A print solution for any packaging design

Mimaki will also demonstrate how short run on-demand printing of premium, high end and luxury items is made possible by the compact desktop Mimaki UJF-3042. It offers unrivalled versatility and high quality print reproduction on a wide range of materials, products and substrates. An enhanced level of creativity is offered by the kebab option that allows 360° direct printing on cylindrical items, including glass and plastic containers. “You have to see this to believe it, the packages are virtually jumping into the consumer’s shopping cart,” Horsten adds. All of the capabilities of the Mimaki UJF-3042 are also available in the larger A2 format Mimaki UJF-6042. Both printers allow greater versatility and photo-quality print reproduction on a wide range of materials, objects and substrates. An array of beauty and cosmetics packaging samples will be produced using these printers during the show.

Carton board packaging will be produced throughout the show by the compact footprint Mimaki JFX200-2513. The latest addition to Mimaki’s family of UV LED flatbed printers, the JFX200-2513 offers a range of inks, including white and clear, that can print on a broad array of substrates.

Last but not least, silver ink will be used to print metallic labels with Mimaki’s CJV150-75. This integrated printer/cutter from Mimaki can also run orange and light black inks to provide high performance, creativity and versatility. Throughout the show the CJV150-75 will be producing stunning packaging printed on transparent media with silver ink and cut/creased in one integrated process.

Horsten adds, “Mimaki’s family of solutions supports designers and brand owners who are striving to develop packaging that wows. We have everything from an entry-level machine that allows them to check, simply, quickly and cost effectively, whether or not the design of the packaging hits the marketing sweet spot, all the way to high quality systems that address a broad range of high impact solutions. We have also developed highly versatile machines that support a flexible approach to design and production, allowing brands to be imaginative beyond their wildest dreams and ‘test the water’ profitably without the commitment of expensive longer runs that take up costly inventory space, incur additional distribution costs and often are discarded due to obsolescence. Our motto is “run what you need, when you need it, and change it as often as you want”. We are looking forward to showing brand owners and specifiers at Cosmopack how they can give their thinking a make-over, helping bring out a new look of their own.”

Mimaki is exclusively distributed in the UK and Ireland by Hybrid Services Ltd and the new CFL-605RT flatbed cutter will receive its UK launch at Sign & Digital UK during the same week in March at Birmingham’s NEC.