Mimaki fires the imagination at FESPA 2015
Mimaki, a global industry leader and manufacturer of wide-format inkjet printers and cutting plotters, found fashion and home textile solutions ignited unparalleled interest and a 20% increase in sales leads when it showcased its latest collection of production solutions at FESPA 2015.
“Just when you thought FESPA could not get any better, it did!” states Mike Horsten, General Manager Marketing EMEA at Mimaki Europe. “We enjoyed unprecedented interest on our 270m2 booth, with visitors keen to see our mannequins adorned with eye-catching applications and samples, demonstrating we print what we preach. We’re pleased to report no less than 20% sales lead increase and we even had sales straight off the booth thanks to the FESPA innovation infusion.”
At the show, Mimaki announced the July 2015 availability of the TS300P-1800 dedicated transfer paper inkjet printer – a 1.8m wide roll-to-roll sublimation inkjet printer offering new levels of quality and productivity in digital textile printing. Mimaki also celebrated the GREENGUARD GOLD accreditation for the use of its inks in environments such as schools and healthcare facilities. In addition, they welcomed Adrian Wolf as Young Star Award winner. He is following up last year’s winner Eleni Bourazanis and receives 500 Euros and a six-week internship at Mimaki.
The cherry on the FESPA cake was receiving an EDP award for the complete Mimaki CJV150/CJV300 Series integrated printer/cutters as the market’s Best Print and Cut solution.
Horsten concludes, “The continuous and incessant popularity of FESPA lies in the show’s ongoing commitment to improvement. The organisation and the expert team keep their finger on the pulse of what is currently shaping the market, enabling them to continuously identify future growth areas and opportunities, similar as to how Mimaki is exploring all options. This allows the show to attract new audiences, enabling us to have far broader conversations on how Mimaki is expanding its product portfolio to accommodate both existing and emerging possibilities.”