Fit for Business: Creating Standout Gym and Fitness Merchandise
We recently teamed up with Images magazine for a hands-on project exploring how decorated merchandise can elevate the branding of a gym or fitness business. The resulting double-page feature showcases a vibrant mix of applications, each chosen to demonstrate what’s possible with today’s latest print technology.
Most of the items were produced on the Mimaki TxF300-75 DTF printer, which delivers strong, consistent colour on a wide range of garments and accessories. Its highly opaque white ink plays a vital role here, ensuring graphics remain crisp and visible when applied to dark or boldly coloured materials. From apparel to lightweight promotional pieces, the prints held their impact across every surface.
We took a different approach with the water bottle, using the new Mimaki UJV300DTF-75 UV DTF printer. This system uses a glued film paired with colour, white and clear inks to create a durable, high-quality transfer that adheres cleanly to almost any hard substrate. It’s a simple way to expand into premium personalised products without changing your workflow.
The feature originally appeared in Images magazine. Take a look at the full article below to see the finished items and how each process brought the concept to life.
And here’s how we did it!